AI Insights · Timothy · July 2025
Top 5 Hybridcasual Games Performance in New Zealand Q2 2025
Explore the performance of the top 5 hybridcasual games in New Zealand during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the hybridcasual game market in New Zealand showcased diverse trends across leading apps. According to Sensor Tower, these games demonstrated varying performance metrics in terms of downloads, revenue, and active user engagement.
Color Block Jam from Rollic Games experienced a consistent weekly revenue, peaking at approximately $13K in late June. Its downloads saw a downward trend, starting from 5.5K in early April and decreasing to about 3.2K by the end of June. Active users fluctuated throughout the quarter, beginning at 9K and rising to over 15K by the end of June.
Paper.io 2, published by Voodoo, maintained a steady revenue stream, with minor fluctuations around $200. Weekly downloads showed an increase, with a notable rise to 5.7K in mid-April, ending the quarter at 4.2K. Active users increased from 7.8K to over 10K, showcasing solid engagement.
Magic Tiles 3: Piano Game by Amanotes Pte. Ltd. saw a gradual increase in revenue, reaching $430 by the end of the quarter. Downloads grew significantly from 2.8K in early April to 5.8K by June. Active users also rose, beginning at 30K and ending at 36K, indicating strong player retention.
Hole.io, another title from Voodoo, showed a steady increase in revenue, reaching $282 by the end of June. Downloads rose from 1.8K to 3.6K, while active users increased from 6.4K to 9.7K, reflecting growing popularity.
Finally, Screwdom from Zego Global Pte Ltd exhibited a notable rise in revenue, starting at $5.2K and climbing to nearly $13K. Downloads were more varied, with a peak of 3.5K in mid-May, later stabilizing around 2K. Active users remained relatively stable, hovering around 11K throughout the quarter.
For more detailed insights and data, visit Sensor Tower's platform.